Ella B Fashion is more than just a company we're a community of passionate individuals dedicated to providing you quality, trending styles you love and feel confident in.

The Ella B Fashion Journey… From age 9 Ella took every opportunity she could to create a clothing store out of her best friends mums wardrobe. Her and her best friend would take turns between being the customer and sales assistant spending hours playing shop. She knew from a young age her goal was one day to own her own clothing brand. 7 years later her dream came true in September 2020 where her and her mum opened the first Ella B Fashion store on the Mooloolaba Esplanade for a year.

From there she decided she wanted to get a taste of the Beauty industry. Ella B Fashion went to just online and Ella entered the beauty industry back in 2022 where Ella B Beauty was created. Ella B Fashion is currently fully online. Ella works full time between Ella B Beauty & Ella B Fashion. Ella B prides herself on creating a safe community where girls can always feel confident, beautiful and always themselves with no judgement.

She has big goals for the future of Ella B. So keep your eyes peeled for the exciting announcements to come. Ella B Fashion provides you with the latest hottest trends with beautiful quality you can always rely on. Have an event, date, day out, dinner with the girls? Ella B has you covered for all occasions.

The Ella B community will always be a safe, judgement free commuinty. We will always lift each other up and support one another no matter what the circumstances. This is a safe space for you 🤍

Ella B Fashion Values

TRUST

Ella B Fashion promises a high level of trust with all customers and team members in all aspects of our business. We believe in building long lasting trust with all our customers, team members and partners. We pride ourselves on being customer orientated, service orientated, accountable, ethical, reliable and respectful in all interactions.

QUALITY

We prioritise providing you with consistent high quality clothing that is durable for your daily activities. We go over all products to make sure they are always at a high standard.

TRANSPARENT

At Ella B Fashion we pride ourselves on always prioritizing our customers needs and wants. They are our priority always. We are always listening to your feedback and doing everything to make your experience better in addition to exceeding expectations. We are always making sure your experience is the best it can be, making sure you know your value to us.

SUSTAINABLE

We are always working to make our business more sustainable. We know how important our world is, we are constantly working on new ways to find better ways that have less impact on our environment.

SECURITY

Ella B Fashion creates a safe space for both customers and employees to take risks, share ideas, and admit mistakes without fear of punishment. We encourage everyone to share ideas as well as ask questions.